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Erez Marom: On Originality in Landscape Photography: Digital Photography Review


The famous viewpoint in Reine, the Lofoten Islands, Arctic Norway. Light: awesome. Originality: 0/10. Art? Not by a longshot.

Canon EOS 5D Mark IV, Tamron 24–70mm, F11, 25 sec, ISO 100
Reine, The Lofoten Islands, Arctic Norway

It has been, and continues to be, a rough time for a nature photographer who makes a living shooting around the world. This kind of time period sometimes makes we artists think about our life missions and convictions, and delve deeper into our beliefs and the way we view our art and what makes it worthwhile. While some people don’t see photography as art, I definitely do, and for that reason I feel that a discussion is needed about what makes photography an art form rather than technical labor.

In this article, I’d like to discuss something I often mention in my articles, but have never tackled in full: the notion of originality. Originality in art in general, in photography and most specifically, in landscape photography. I’ll try to compare it to the notion of originality in other kinds of art I’ve been involved with, and I’ll talk about the different kinds and levels of originality and the methods I use to achieve it.

Photography is an extremely accessible pastime. A very large number of people have access to ever-improving photographic gear, to cheap flight tickets and to a large database of photographic locations, and they take more and more images around the world. When it comes to landscape shooting, people travel with their cameras all over the world, to many famous and beautiful locations. If you consider the number of locations and compositions worth shooting to be limited, then this fact is bound to result in very similar imagery being made again and again. This isn’t a problem in itself, not at all. But the issue arises when someone is trying to create art.

Art equals creativity equals originality

I have no intention of defining what art is – this article isn’t the place for that and countless books have been written about it. I do, however, intend to share my personal view on the matter and claim that a minimum requirement, a necessary (but not unique) condition in order that a piece of work be considered artistic is some sort of creative aspect or originality. I’m sure anyone would agree that doing the exact same thing as someone else doesn’t sound like making art, but different aspects of creativity have different measures of what it means to be creative, and so may indeed be treated differently. I think I could sum up my stance with a simple assertion: art equals creativity equals originality.

A very original shot: a total solar eclipse low in the sky, reflecting in a lake.

DJI Mavic II Pro, F2.8, 1/10 sec, ISO 100
Lago Cuesta del Viento, San Juan province, Argentina

Creating art is different from shooting an image. For example, if a person creates an original, creative composition, then one could claim that this person has made art, regardless of the technical or compositional qualities of the image, even regardless of how interesting the subject matter is. But if someone then sees the image and copies it, that second person has not created art. This should make sense for most people, but evidently it’s a standard many photographers don’t follow. An overwhelming chunk of ‘serious’ photographic work is far from original, some images to a greater extent than the rest. Some photographers post blatant, almost exact copies of other people’s work, and fail to mention that fact, as if it doesn’t make a difference. But in reality, it makes all the difference.

Here is a story, and it’s true. A friend of mine, a leading landscape photographer, once saw a person looking for a composition in a well–known location. When he talked to him, it appeared that the person had an iPad and was walking around with my friend’s shot on the screen, trying to get the same exact shot. If this doesn’t feel weird to you, we might disagree. But if it does, then I guess we can start discussing it.

An image I took in Kolmanskop, Namibia. It has been since copied many times over without any mention of my being the original creator.

Sony a7R, Canon 16–35mm II, 1/6 sec, F16, ISO 100
Kolmanskop, Namibia

Let’s take a step back and further explain what I said about art, by looking at a different fields. When looking at music, for example, I’d claim that in addition to writing new compositions, there surely exists such a thing as performance art, whereas in photography it does not exist. A musician could create art by interpreting someone else’s creation in original ways. Many musical covers are very artistic and inventive, and use the original only as a framework for their creators’ visions. A photographer cannot do the same with a composition, because the subject matter and composition themselves are the (almost) unique thing which is artistic and creative about a photographic piece of work. Copying a composition is the work of a technician, not of an artist. And while it may result in good imagery, it does not qualify as art, because it is neither creative nor new, in all manners that matter, anyway.

I’m sure some of you might be upset by this point. What am I actually saying here? Am I claiming that you’re not allowed to shoot any composition that has already been shot? Not at all. I sure have done it, and I’ll gladly agree that a few of the images on my site are not 100% original. But, whenever a shot isn’t totally original, I will: a) credit the original creator of the composition (if I know who that is) and b) not consider it my own creation, or art.

This composition was created by my friend Hougaard Malan. His shot was taken in the daytime, so I thought it would be nice to take the same comp at night. But even the fact that conditions were totally different doesn’t make me think I was being creative, since the essence of the original image is the composition, not the environmental conditions it was shot in.

I have this image on my site, where I mention that Hougaard is the original creator.

Canon EOS 5D Mark III, Samyang 14mm F2.8, 30 sec, F2.8, ISO 3200
Anse Source d’Argent, La Digue Island, The Seychelles

Still with music in mind – isn’t it strange that if a musician copies another musician’s work – even a small part of a composition – they are liable to be the subject of a lawsuit, while if a photographer shoots a blatant copy of someone else’s composition (as opposed to posting someone else’s work), there are absolutely zero consequences?

Alright, rant over. The major ray of light here is that once you realize that it’s important, even critical, to create something new if you have the slightest interest in being an artist, you can go on and do just that. Simple, really. Or is it?

Let’s talk about my area of expertise – landscape photography. How does one create an original landscape shot? What qualifies as original? I like to look at the different aspects of an image to give an assessment regarding how original it is. For example, an image might be taken in a very well–known, even over-shot place (for example, the iceberg beach in Iceland) and still be original by having an original composition. Even places like Deadvlei, Namibia could conceivably have hidden compositions yet to be discovered.

An image I took on a magical, foggy morning in Deadvlei, Namibia. Even though the conditions are very rare and beautiful, this composition is not original. Indeed, original compositions in such limited photo locations are incredibly hard to produce. I will discuss ways to overcome this below.

Canon EOS 5D Mark IV, Canon 70–300mm, F13, 1/13 sec, ISO 100
Deadvlei, Namibia

That’s better – the image isn’t as good as the previous one, but the reflection completely changed the conditions and gave me an opportunity to create a new composition in an over-shot location.

Canon EOS 5D Mark IV, Tamron 24–70mm, F14, 1/640 sec, ISO 800
Deadvlei, Namibia

So the first criterion might be whether the shot was taken in a well–known location. We have all seen thousands of images like this – not only from Deadvlei, but from Iceland’s Jökulsárlón, Norway’s Reine and Hamnøy, the US’s cypress swamps and more. These locations still hold original compositions, but it requires a lot of work to find them. When shooting over-shot locations, the photographer is bound to struggle finding anything original and creating art. It does still have value, especially for students and beginners, but for a serious artist in today’s competitive market, it might cause a huge headache.

A more–original–than–most shot toward Sakrisøy, Norway. The snow-laden trees in the foreground allowed me to include another layer in the composition and made this shot a bit different. Still, not super original, since this is an overshot location and the orange cabins are well known.

Canon EOS 5D Mark IV, Canon 16–35mm F2.8 III, 3.2 sec, F13, ISO 100
Sakrisøy, The Lofoten Islands, Arctic Norway

The answer is simple, if non–intuitive: stay away from overshot locations. Even if you love the shots you see from there, chances are you’ll have a hard time coming up with your own thing after thousands of people studied every square centimeter of the place, and it’s very probable that even if you find a new composition, it will look very similar to other people’s. Why bother?

When you travel to new places, the playing field is wide open. You are free to explore the infinite possibilities the new location offers, and to implement your own compositional style to create art. Traveling is way easier than most people think, and in many places, cheaper than day–to–day life in western countries. Doing online research and discovering the photographic potential of faraway locations is one of the greatest pleasures a traveler has, and this is especially true when you travel to do photography. It surely is much easier and less exerting than trying to find an original composition in an overshot location.

The Argentinean high–altitude desert is a vast, amazing, less photographed place. Even a prominent, ultra–photogenic location like Cono Arita (shown here) had yet to be photographed with a drone when I got there – and so I took the opportunity to create something new, and hopefully appealing. I took a few shots before sunrise, but the main event was once the sun rose sufficiently high for the shadow to appear fully on the salt pan.

DJI Mavic II Pro, F8, 1/60 sec, ISO 100
Cono Arita, Puna de Argentina

Caño Cristales is one of the most beautiful places I visited in South America, and it’s well off the photographers’ path. It’s packed full of amazing waterfalls and multiple other features, and there are thousands of original compositions waiting to be made there.

Canon EOS 5D Mark III , Canon 17–40mm F4, F10, 2 sec, ISO 100
Caño Cristales, Colombia

A second idea to help you find original compositions is being aware of opportunities a certain area offers outside your intended shooting locations. Many places offer beautiful scenes right at the roadside – and those are easy to miss if you’re only concentrated on a few well–considered spots. But this very fact makes the neglected scenes highly likely to be original.

A beautiful scene I found just next to the road, when driving in Norway.

DJI Phantom 4 Pro, F9, 1/200 sec, ISO 200
Arctic Norway

Roadside photography is tremendously fun and satisfying. It feels like you’ve found a treasure everyone else missed on – and created something new using that treasure. It’s also very easy and doesn’t require hiking. Using a drone to do roadside photography is even more efficient and fun, in that it allows you to effectively travel away from the road and into the landscape.

I found this cactus field at the roadside when driving in the Argentinean Puna. When realizing the sun was about to rise and back–light the cacti, I decided to stay and shoot some of the infinite compositions the field offered in wonderful light conditions.

Canon EOS 5D Mark IV, Tamron 24–70mm, F14, 1/125 sec, ISO 100

A third method you can use is shooting dynamic landscapes. I’ve written about this extensively before, so I won’t elaborate here, but very briefly, it means trying to shoot landscapes which change with time, such as sand, ice and lava. Shooting something that changes over time means it hasn’t been done before, and will probably not be done again not long after you’ve taken your shot. If you manage to score a good composition in a changing landscape, chances are you have a winner.

This long-gone ice cave in Iceland has been one of my most successful shots ever since it was taken in December 2011. The cave melted and collapsed soon after I took the shot.

Canon EOS 5D Mark IV, Samyang 14mm F2.8, 1/25 sec, F14, ISO 100
Breiðamerkurjökull, Iceland

The recent Fargradalsfjall eruption in Iceland was a wonderful opportunity to get original compositions. The volcano sprouted new fissures by the day, and together with ever-changing weather conditions, it felt like a different location with each visit.

DJI Mavic II Pro, F7.1, 1/30 sec, ISO 100
Fargradalsfjall, Iceland

A related idea to shooting dynamic landscapes is going to places where extraordinary events are going to occur, or have occurred recently and their effects are still visible for a while. Volcanic eruptions, solar eclipses, flooding – all these can significantly alter the way a landscape looks for a limited amount of time, and allow for very original shots.

A surprise rainstorm had painted the massive dunes of Sossusvlei with dark stripes, altering their looks and contributing compositional elements.

Canon EOS 5D Mark IV, Canon 100–400mm, F11, 1/10 sec, ISO 400
Sossusvlei, Namibia

A total solar eclipse in a shootable place is a rare occurrence, but it’s even rarer to have it so low in the sky as to allow a near-far landscape composition. The eclipse totally changed the image compared to only having the badlands in the shot.

Canon EOS 5D Mark IV, Canon 11–24mm F4, 1.6 sec, F13, ISO 800 (focus stack).
Lago Cuesta del Viento, San Juan province, Argentina

My final suggestion would be going to places which might be photographed, but offer infinite compositions due to sheer size. Admittedly, you may get images which might look similar to others, but you won’t get the same exact compositions.

The Namib Desert is extremely vast, and taking a helicopter flight into the dune fields can expose beautiful and diverse subject matter. A bit of fog doesn’t hurt, either!

Canon EOS 5D Mark III, Tamron 24–70mm F2.8, 1/1250 sec, F10, ISO800
Sossusvlei, Namibia

The gigantic pumice stone field in northern Argentina is so big, one can shoot there with little fear of getting the same composition as anyone else.

DJI Mavic II Pro, F5.6, 1/30 sec, ISO 100
Puna de Argentina

In high winter, Riisitunturi NP is full of beautiful snow-laden trees. The number of trees and angles makes it relatively easy to find original compositions.

Canon EOS 5D Mark III, Tamron 24–70mm F2.8, 1/60 sec, F13, ISO 200
Riisitunturi, Finnish Lapland

On a final note, I’d like to remind again that this article is in the spirit of discussion. It’s not an academic paper. I don’t own the notion of originality, but I do often think about it and about how it can be achieved and improved. I am convinced that more awareness and thought can contribute to anyone’s photographic journey, and creating something new and exciting is a certain path to that. I’d like to encourage you to seek originality as a deciding and paramount factor in your process. Don’t be afraid of it. but rather embrace it and the freedom it brings.


Erez Marom is a professional nature photographer, photography guide and traveler based in Israel. You can follow Erez’s work on Instagram and Facebook, and subscribe to his mailing list for updates and join his YouTube channel.

If you’d like to experience and shoot some of the world’s most fascinating landscapes with Erez as your guide, take a look at his unique photography workshops in The Lofoten Islands, Namibia, Greenland, Colombia and the Argentinean Puna.

Erez offers video tutorials discussing his images and explaining how he achieved them.

Selected Articles by Erez Marom:





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